LinkedIn would like to broaden its premium membership, and it’s hoping that access to paywalled content from premium publishers will help. Source
Nothing says a media trend is here to stay quite like marketers scrambling to take it in-house. On this basis, gaming has well and truly arrived. Source
Thanks to the ongoing evolution in modeling and advanced analytics, it’s now possible to reasonably attribute on-site activity back to a specific ad spot on linear TV. That attribution data at the spot level provides a foundation for more granular analysis, including linking sales and certain website actions to particular networks, creative elements, dayparts and consumer programming.…
Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall. Source
Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like……
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway……
The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector like a cookie or SDK. It’s the tool the publishers place in their video players……
Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the second quarter of 2021. During the company’s Q2 earnings call Thursday, Comcast CEO Brian Roberts said the number of subscribers grew 50% over 90 days, driven in large part by the Olympics, the release of……
The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. Source
Irresponsible and aggressive implementations of brand safety block diverse communities and segments of the population from serving ads, preventing creators who rely on monetization from making a living from ads on their channels. Source