Consumers expect personalized experiences. Yet they also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That's a paradox that marketers increasingly have to navigate. Source
Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020. Source
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on……
There is a general misconception that data is dangerous, so therefore all companies that use it are dangerous. The good actors have become conflated with the bad, and good data use with misuse – it’s all lumped together. Source
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also……
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, […]
Here are a few ways marketers can take advantage of Google’s extended timeline and learn to adapt in […]
The Federal Trade Commission aims to toughen its approach to stopping data-related harms —and it wants help from […]
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the […]