Article from AdMonsters written by By Lynne d Johnson on August 12, 2021. A Conversation With Fandom’s Mike Racic […]
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? Source
Ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad blocker installed but still consent to be served ads. Source
This is quite an interesting peace on a topic that deserves quite a bit of attention. What Is […]
Not all CTV supply partners are created equal. To put your ad spend to good use, here are critical things to watch for when choosing a CTV partner. Source
Comscore’s top priority remains the race to become the new measurement standard for the next generation of TV ads. Source
It is clear that CCPA enforcement is not just about data breaches. It's about cookies and tracking technologies — including analytics trackers. Source
After more than a decade of relative stasis in the search engine market – which is to say, Google cementing its dominance at every step – is there an opportunity for Google alternatives to gain share? Some big-name players in the space think so. In June, there was the public launch of Neeva, an ad-free……
When I worked on the method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.…
Many brands are still struggling to communicate their values and purpose in a way that resonates with consumers. Source