Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has […]
It’s time to stop taking comfort in meaningless metrics. We now have the opportunity to take a step […]
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be […]
Le conformisme en marketing combiné à la complaisance et l’absence complète du sens critique profite aux compagnies Martech […]
Ad arbitrage doesn’t work without fraud. But yet, everyone’s doing it. And it is highly profitable for them. […]
This does not mean advertisers can no longer get their brand in front of their desired audience, though. […]
For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, […]
For the last decade, I’ve been specializing in data management and monetization models for publishers. Yes, I admit […]
I am all for transparency in the digital advertising ecosystem. To many middlemen not adding value and publisher […]
Débattre des idées et des concepts… Donc, je me lance. Je me suis toujours garder un droit de […]