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The Power of First-Party Data Beyond Direct Segment Monetization
Article from AdMonsters written by By Lynne d Johnson on August 12, 2021. A Conversation With Fandom’s Mike Racic Mike Racic, Global Head of Programmatic and Data, Fandom about why publishers should think beyond 1P data as direct segment monetization. Publishers are overlooking their biggest opportunity as the third-party cookie slowly slips away. Sure, a first-party…
6 Steps To Make The Cookie Crumble Your Way
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? Source
The State of Ad Filtering in 2021
Ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad blocker installed but still consent to be served ads. Source
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