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Category Archive: Publishers

LinkedIn looks to premium publishers as a way to drive

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LinkedIn would like to broaden its premium membership, and it’s hoping that access to paywalled content from premium publishers will help. Source

9 August 2021 Publishers

The Funny Math That Underpins Programmatic Digital Advertising

The Funny Math That Underpins Programmatic Digital Advertising
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Ad arbitrage doesn’t work without fraud. But yet, everyone’s doing it. And it is highly profitable for them. […]

25 November 2020 Advertising, Programmatic, Publishers

How Facebook is Failing Consumers

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For the last decade, I’ve been specializing in data management and monetization models for publishers. Yes, I admit […]

14 October 2020 Data, Privacy, Publishers

Why Publishers Need to Make Ads.txt a Priority

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I am all for transparency in the digital advertising ecosystem. To many middlemen not adding value and publisher […]

29 September 2020 Programmatic, Publishers
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