Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like……
Category Archive: Programmatic
The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. Source
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the […]
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be […]
Ad arbitrage doesn’t work without fraud. But yet, everyone’s doing it. And it is highly profitable for them. […]
I am all for transparency in the digital advertising ecosystem. To many middlemen not adding value and publisher […]