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Category Archive: Programmatic

Programmatic Will Drive The Travel Recovery, With Justin Scarborough

Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like……

4 August 2021 Programmatic

The Big Story: A Supply Shortage In Programmatic CTV – I’m calling a bit of BS on this one…

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The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. Source

3 August 2021 Advertising, Media, Programmatic

Sponsored Product Ads Have Taken Over Amazon Search – And

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More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the […]

28 July 2021 Advertising, Programmatic

Big Upfront Deals Could Squeeze Programmatic Inventory

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After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be […]

27 July 2021 Programmatic

The Funny Math That Underpins Programmatic Digital Advertising

The Funny Math That Underpins Programmatic Digital Advertising
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Ad arbitrage doesn’t work without fraud. But yet, everyone’s doing it. And it is highly profitable for them. […]

25 November 2020 Advertising, Programmatic, Publishers

Why Publishers Need to Make Ads.txt a Priority

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I am all for transparency in the digital advertising ecosystem. To many middlemen not adding value and publisher […]

29 September 2020 Programmatic, Publishers
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