Ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad blocker installed but still consent to be served ads. Source
Category Archive: News
Not all CTV supply partners are created equal. To put your ad spend to good use, here are critical things to watch for when choosing a CTV partner. Source
Comscore’s top priority remains the race to become the new measurement standard for the next generation of TV ads. Source
It is clear that CCPA enforcement is not just about data breaches. It's about cookies and tracking technologies — including analytics trackers. Source
After more than a decade of relative stasis in the search engine market – which is to say, Google cementing its dominance at every step – is there an opportunity for Google alternatives to gain share? Some big-name players in the space think so. In June, there was the public launch of Neeva, an ad-free……
When I worked on the method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.…
Many brands are still struggling to communicate their values and purpose in a way that resonates with consumers. Source
Nothing says a media trend is here to stay quite like marketers scrambling to take it in-house. On this basis, gaming has well and truly arrived. Source
Thanks to the ongoing evolution in modeling and advanced analytics, it’s now possible to reasonably attribute on-site activity back to a specific ad spot on linear TV. That attribution data at the spot level provides a foundation for more granular analysis, including linking sales and certain website actions to particular networks, creative elements, dayparts and consumer programming.…
Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall. Source