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Category Archive: MarTech

The Unintended Consequences Of Brand Safety  

Irresponsible and aggressive implementations of brand safety block diverse communities and segments of the population from serving ads, preventing creators who rely on monetization from making a living from ads on their channels. Source

3 August 2021 Advertising, MarTech

Le conformisme et le paradoxe de la stupidité.

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Le conformisme en marketing combiné à la complaisance et l’absence complète du sens critique profite aux compagnies Martech […]

15 December 2020 AdTech, Français, MarTech, Non classé, Technologies

No More Unicorn and Cotton Candy Champagne

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Challenging Ideas and Concepts… So, I’m putting it out there. I’ve always held back, stayed low profile and […]

22 September 2020 Advertising, MarTech
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