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Category Archive: Data

Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has […]

28 July 2021 Data

We Have To Completely Relearn Marketing Measurement — And That’s A Good Thing

It’s time to stop taking comfort in meaningless metrics. We now have the opportunity to take a step […]

27 July 2021 Data

Apple’s IDFA Changes Will Help Advertising Get Back To Its Roots

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This does not mean advertisers can no longer get their brand in front of their desired audience, though. […]

4 November 2020 Advertising, Audience, Data, Privacy

How Facebook is Failing Consumers

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For the last decade, I’ve been specializing in data management and monetization models for publishers. Yes, I admit […]

14 October 2020 Data, Privacy, Publishers

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