Article from AdMonsters written by By Lynne d Johnson on August 12, 2021. A Conversation With Fandom’s Mike Racic […]
Category Archive: Data
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? Source
This is quite an interesting peace on a topic that deserves quite a bit of attention. What Is […]
Many brands are still struggling to communicate their values and purpose in a way that resonates with consumers. Source
Consumers expect personalized experiences. Yet they also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That's a paradox that marketers increasingly have to navigate. Source
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on……
There is a general misconception that data is dangerous, so therefore all companies that use it are dangerous. The good actors have become conflated with the bad, and good data use with misuse – it’s all lumped together. Source
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source
Here are a few ways marketers can take advantage of Google’s extended timeline and learn to adapt in […]
The Federal Trade Commission aims to toughen its approach to stopping data-related harms —and it wants help from […]