Skip to content

The devil is in the details

how martech is failing marketers
Main navigation
  • Home
    • Blog
  • Advertising
    • Programmatic
  • Data
    • Audience
    • Privacy
  • Technologies
    • AdTech
    • MarTech
  • Media
    • Advertisers
    • Publishers
  • À propos
  • Français

Category Archive: Audience

The Power of First-Party Data Beyond Direct Segment Monetization

Article from AdMonsters written by By Lynne d Johnson on August 12, 2021. A Conversation With Fandom’s Mike Racic […]

29 August 2021 Audience, Data

Comscore hopes to ease advertisers off cookies with new contextual

T T Read More

Comscore’s top priority remains the race to become the new measurement standard for the next generation of TV ads. Source

17 August 2021 Audience, News

Apple’s IDFA Changes Will Help Advertising Get Back To Its Roots

apple applications apps cell phone
T T Read More

This does not mean advertisers can no longer get their brand in front of their desired audience, though. […]

4 November 2020 Advertising, Audience, Data, Privacy
Footer navigation
  • Home
    • Blog
  • Advertising
    • Programmatic
  • Data
    • Audience
    • Privacy
  • Technologies
    • AdTech
    • MarTech
  • Media
    • Advertisers
    • Publishers
  • À propos
  • Français
Secondary navigation
  • LinkedIn
  • Facebook
  • Instagram
  • Search

Begin typing your search above and press return to search. Press Esc to cancel.

 

Loading Comments...