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Category Archive: Advertising

The State of Ad Filtering in 2021

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Ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad blocker installed but still consent to be served ads.  Source

22 August 2021 Advertising, News

Email Ad Monetization Will Get Harder With iOS 15

Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall.  Source

4 August 2021 Advertising, News

YouTube Gaining More National Brand Advertising; A Missed Opportunity For

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway……

4 August 2021 Advertising, News

The Big Story: A Supply Shortage In Programmatic CTV – I’m calling a bit of BS on this one…

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The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. Source

3 August 2021 Advertising, Media, Programmatic

The Unintended Consequences Of Brand Safety  

Irresponsible and aggressive implementations of brand safety block diverse communities and segments of the population from serving ads, preventing creators who rely on monetization from making a living from ads on their channels. Source

3 August 2021 Advertising, MarTech

Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes

red and white stadium interior
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, […]

29 July 2021 Advertising

Sponsored Product Ads Have Taken Over Amazon Search – And

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More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the […]

28 July 2021 Advertising, Programmatic

The Funny Math That Underpins Programmatic Digital Advertising

The Funny Math That Underpins Programmatic Digital Advertising
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Ad arbitrage doesn’t work without fraud. But yet, everyone’s doing it. And it is highly profitable for them. […]

25 November 2020 Advertising, Programmatic, Publishers

Apple’s IDFA Changes Will Help Advertising Get Back To Its Roots

apple applications apps cell phone
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This does not mean advertisers can no longer get their brand in front of their desired audience, though. […]

4 November 2020 Advertising, Audience, Data, Privacy

Google Releases Results From Early Tests Of Cohort-Based Advertising

Google Releases Results From Early Tests Of Cohort-Based Advertising
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For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, […]

22 October 2020 Advertising

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