Ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad blocker installed but still consent to be served ads. Source
Category Archive: Advertising
Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall. Source
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway……
The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. Source
Irresponsible and aggressive implementations of brand safety block diverse communities and segments of the population from serving ads, preventing creators who rely on monetization from making a living from ads on their channels. Source
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, […]
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the […]
Ad arbitrage doesn’t work without fraud. But yet, everyone’s doing it. And it is highly profitable for them. […]
This does not mean advertisers can no longer get their brand in front of their desired audience, though. […]
For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, […]