The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector like a cookie or SDK. It’s the tool the publishers place in their video players……
Category Archive: AdTech
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also……
The Federal Trade Commission aims to toughen its approach to stopping data-related harms —and it wants help from […]
Le conformisme en marketing combiné à la complaisance et l’absence complète du sens critique profite aux compagnies Martech […]