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The Power of First-Party Data Beyond Direct Segment Monetization

Article from AdMonsters written by By Lynne d Johnson on August 12, 2021. A Conversation With Fandom’s Mike Racic Mike Racic, Global Head of Programmatic and Data, Fandom about why publishers should think beyond 1P data as direct segment monetization. Publishers are overlooking their biggest opportunity as the third-party cookie slowly slips away. Sure, a first-party […]

The State of Ad Filtering in 2021

Ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad blocker installed but still consent to be served ads.  Source

General Data Protection Regulation (GDPR)

This is quite an interesting peace on a topic that deserves quite a bit of attention. What Is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU). Requirements […]

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À propos de moi

Bonjour, je m’appelle Lillie. Auparavant éditrice de magazines, je suis devenue mère au foyer et auteure indépendante à temps plein en 2017. Je passe la plupart de mon temps en compagnie de mes enfants et de mon mari à The Brown Bear Family, mais ce blog est consacré à mon amour pour la nourriture. J’y partage tout ce que je préfère avec vous !

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