In some California privacy cases, analytics trackers are in the crosshairs — and violators could be charged by the cookie

The author asks the question : “Why would I care about cookies?”

The question was one privacy lawyer Odia Kagan heard from a client back before January 2020 when California’s privacy law went into effectand companies engaged in cookie tracking thought there might be more wiggle room with the law. Back then, said Kagan, who serves as chair of the GDPR compliance and international privacy practice group at Fox Rothschild, it wasn’t clear whether or not cookies or trackers were going to be an enforcement priority in California.

Now, they want to base the fines by the number of cookies dropped by the offenders… Continue reading on Digitay –  Source