Google’s decision to give third-party cookies a stay of execution was welcome news for most marketers, especially those who were behind the curve on preparing for the post-cookie world. While Google just released details for its new timeline to phase out third-party cookies, there is still no clear heir to them in sight. In addition, marketers are navigating a stop-start recovery from COVID-19, while still adapting to the seismic shifts prompted by the pandemic. There are many questions to be asked and no easy answers.
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