‘No one’s going in blind’: Brands are bringing gaming and

Nothing says a media trend is here to stay quite like marketers scrambling to take it in-house. On this basis, gaming has well and truly arrived.

“We talk a lot about the concept of digital entertainment because we acknowledge that our younger target audiences won’t necessarily watch as much TV as they previously did or will be interested in cars,” Schoerner said. “It’s meant that we’ve had to rethink how we might launch cars on these platforms as well as accept that there may be more demand for brand collaborations, not advertising, as well as the use of influencers to promote our message.”
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