Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like… Continue reading »
I still believe the Consumers will drive recovery and programmatic will be accessory to the whole thing. Lets not get carried away with buzz words!