The Big Story: A Supply Shortage In Programmatic CTV – I’m calling a bit of BS on this one…

A bit BS around this no?

The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory.


Lets stop kidding ourselves. CTV is nothing more than 30 second spots following the eyeballs of consumers from TV to digital platforms. So when I hear CTV strategies I tell myself that we are really loosing our marketing perspective. Media strategy is about the consumers. Basic objectives as the who, what, when, where and not just about the HOW. I seems that more and more we are chasing the new big shinny thing and we forget the basics.